Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans
This is a podcast episode titled, Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans. The summary for this episode is: On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands more. The entire company is run on a platform of radical transparency. They’ve been publishing their revenues, metrics, and even employee salaries for years now. They’re truly walking the walk. Buffer doesn't just pay lip service to transparency. Buffer takes action. Buffer is creating something deeper than traffic. They’re starting conversations and then following through with their community. Through their public slack channel of over 5,000 members, they’re moving customers from traffic to audience to community. Think about your own company. Do you treat your customers as humans? Or merely as transactions? If the answer is the latter, that’s okay. These are changes that any company can make.