Episode Thumbnail
Episode 3  |  34:34 min

How to Create & Own a Category with Optimizely

Episode 3  |  34:34 min  |  03.13.2019

How to Create & Own a Category with Optimizely

00:00
00:00
This is a podcast episode titled, How to Create & Own a Category with Optimizely. The summary for this episode is: In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.
In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.

More Episodes

Inside the Mind of a Global CMO (Sarah Kennedy Ellis, Marketo/Adobe)

Contently on What We Really Mean When We Say Brand Story

Earning Trust in a New Community with Toast

Building a Brand for Technical Products with Twilio

Solving Marketing's Work Crisis with Workfront

Scaling Without Breaking with Zapier