Episode Thumbnail
Episode 9  |  38:27 min

How First Round Capital Bet on Brand to Change the VC Industry

Episode 9  |  38:27 min  |  02.05.2019

How First Round Capital Bet on Brand to Change the VC Industry

00:00
00:00
This is a podcast episode titled, How First Round Capital Bet on Brand to Change the VC Industry. The summary for this episode is: First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they've built the Harvard Business Review-of-Startups, hold 80+ events per year for their portfolio companies, and even help founders pitch them through a program called Pitch Assist. Today, host Jay Acunzo talks to First Round partner Bill Trenchard and how and why FRC bets on brand (and how that changed the VC world for good). We also hear from the founder of a growth-stage startup, Lloyd Tabb of Looker, who describes his experience with Bill and the First Round brand.
First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they've built the Harvard Business Review-of-Startups, hold 80+ events per year for their portfolio companies, and even help founders pitch them through a program called Pitch Assist. Today, host Jay Acunzo talks to First Round partner Bill Trenchard and how and why FRC bets on brand (and how that changed the VC world for good). We also hear from the founder of a growth-stage startup, Lloyd Tabb of Looker, who describes his experience with Bill and the First Round brand.

More Episodes

Inside the Mind of a Global CMO (Sarah Kennedy Ellis, Marketo/Adobe)

Contently on What We Really Mean When We Say Brand Story

Earning Trust in a New Community with Toast

Building a Brand for Technical Products with Twilio

Solving Marketing's Work Crisis with Workfront

Scaling Without Breaking with Zapier