Contently on What We Really Mean When We Say Brand Story
This is a podcast episode titled, Contently on What We Really Mean When We Say Brand Story. The summary for this episode is: In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.