Episode Thumbnail
Episode 7  |  28:28 min

Building a Brand for Technical Products with Twilio

Episode 7  |  28:28 min  |  05.08.2019

Building a Brand for Technical Products with Twilio

00:00
00:00
This is a podcast episode titled, Building a Brand for Technical Products with Twilio. The summary for this episode is: Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers -- ahh, the dream, right?). But what if your product is highly technical in nature? How do you market to technical people when your marketers are definitely not? And how do you balance the need to target enterprise decision-makers and frontline developers and technical team leads? All that and more in this episode, featuring the CMO of tech giant Twilio, Sara Varni.
Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers -- ahh, the dream, right?). But what if your product is highly technical in nature? How do you market to technical people when your marketers are definitely not? And how do you balance the need to target enterprise decision-makers and frontline developers and technical team leads? All that and more in this episode, featuring the CMO of tech giant Twilio, Sara Varni.

More Episodes

Inside the Mind of a Global CMO (Sarah Kennedy Ellis, Marketo/Adobe)

Contently on What We Really Mean When We Say Brand Story

Earning Trust in a New Community with Toast

Solving Marketing's Work Crisis with Workfront

Scaling Without Breaking with Zapier

Building a Speakeasy Brand with Animalz